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FOOD BEVERAGE MARKETING FBM VOL 12 No 66 The March – April 2014 Issue of Food Beverage Marketing (FBM VOL 12 No 66) highlights the following main topics: “World Cup Time, Scoring Goals with Football Fans”, “On-the-Go Food, Tailor to On-the-Go Consumers”, and “Event Marketing, Small Target, Large Effect”. จากนิตยสารถึงผู้อ่านทุกท่าน นิตยสารของเราให้ความสำคัญกับผู้อ่านทุกท่านอย่างมาก...

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EDITOR’S NOTE Crises as Food that Make Us Grow Stronger ‘Kitchen of the world,’ a phrase certainly represents the strength of Thailand’s food industry whose products have been recognized with good quality and safety. Still, are these factors enough to prove the reputation of the food industry? I would say ‘No.’ Products themselves...

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