Main Menu

AFB VOL 14 NO 81

EDITOR’S NOTE: Innovation Starts Startups


afb81-0010Startup has become a familiar word for us recently, but how many people really understand what it is? Startups are a kind of business model that has experienced rapid growth in the last few years, especially through the global impact of companies like Facebook, Instagram and Line. However, not all startups are software companies, but rather those that solve problems in everyday life through integrating innovation and modern technology.

Agritech & Foodtech, Healthtech & Meditech, Robotech, Fintech & Edtech, and Designtech & Traveltech are five sectors the Thai government has created as platforms to develop and set goals for creating an innovationdriven economy. To jump from an economy relying on exports of commodities, the government has funded 20 billion baht to support SMEs, as well as startups, with the intention of encouraging new ideas to boost economy.

At present there are many challenges for the global food business, including economic recession and dynamic change in consumer behavior. Consumers today are more and more concerned with health and carefully selecting what they eat to meet their various demands. This has creates a marketing gap and business opportunity from which numerous food startups have been born with the idea of developing food innovations to meet healthy, quality, clean, fresh, and chemical-free demands as alternatives to big brand products.

Potential food startups can even change the way we eat as demonstrated across the world. For example, Edamam shows 1.2 million recipes on its website which can be filtered according to their calorie counts. Memora makes clip-on cameras worn on user’s shirt to monitor their diet. It takes a photo every thirty seconds and determines their consumption habits. Users will then get individual advice for having a better diet. CityVeggy is the first application for fast food delivery of healthy meals within 20 minutes after receiving an order, and customers have various choices to select, order and pay via app, website or social media channels. Beyond Eggs is a knock out product made from plants to imitate eggs while still providing similar nutrition.

The world in next 10 years will likely be totally different from now due to creativity and ideas. It is necessary to keep up with current trends and to go beyond demands to offer consumers unexpected solutions. The only thing needed to get started? Doing.


นิตยสารของเราให้ความสำคัญกับผู้อ่านทุกท่านอย่างมาก และเรามีความยินดีลงเรื่องราวที่น่าสนใจของท่านผู้อ่านและ บริษัทของท่าน หากผู้อ่านท่านใดสนใจที่จะส่งต่อถึงวิธีการแก้ปัญหาหรือความสำเร็จทางธุรกิจที่ท่านได้ประสบมา หรือมีความเห็น ข้อแนะนำเกี่ยวกับนิตยสาร กรุณาติดต่อทางเราได้ที่ หรือโทรมาที่ 0 2392 6106 ต่อ 103 เรา ยินดีรับฟังทุกความคิดเห็น


We love our readers and want to feature you and the companies you work for in the magazine. If you have an interesting story to tell about how your solved a problem or achieved success, let us know. Email us on or call 0 2392 6106 ext 103. Also, let us know if you have any other comments or suggestions about the magazine. We would love to hear your feedback.

Leave a Comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>